Executive

PRHL Executive Staff Biographies

Randall Letcavage

Chairman, CEO, President

Mr. Letcavage has recently been named Chairman, CEO, and President of Premier Holding Corp! He brings in excess of 25 years plus of business experience specializing in the financial markets and business consulting and green energy/clean technology. For the past 20 years Mr. Letcavage has been an investment banker widely recognized for individual achievements as well as his role of Founder, Officer and Director of the iCapital Group that includes iCapital Finance Inc, iCapital Advisory LLC and iCap Development LLC (A National “CDE” Community Development Entity – Certified by the U.S Treasury Department). Mr. Letcavage has also held executive positions, invested, and/or operated numerous businesses including related companies in “Power Generation and Power Reduction” – CEO of Ciralight Global Inc, CEO of Green Central Holdings, Consultant and second largest shareholder of publicly traded PRHL which operates Energy Efficiency Experts (E3 acting President of Kratos Power. Further Mr. Letcavage is no stranger to deregulation as he has participated in over $1 Billion in Telecom financing. Letcavage had been successful in many areas additionally providing over $800,000,000 in Healthcare. Mr. Letcavage personally acts as an advisor to municipalities leading over $150,000,000 in industrial bond transactions, while also advising the National Conference of Black Mayors (NCBM; over 800 members all of whose cities may one day be able to offer deregulated power services). He has advised numerous clients on various transactions and financings in a wide range of industries, including technology, healthcare, financial services, entertainment, energy and Green Initiatives (see http://www.iCapitalFinance.net). He has been listed in Who’s Who Among Rising Young Americans and Who’s Who in American Business & Finance. Mr. Letcavage served as the Managing Director of NC Capital Markets and as Vice President of The National Capital Companies, Inc. (directing the daily operations of most of its subsidiaries). Mr. Letcavage was formerly the CEO and a majority owner of Capital Access Group, a financial services company that also operated several portfolio companies. Prior to Capital Access, Mr. Letcavage founded and/or managed several asset management firms, including Valley Forge Capital Holdings and the Marshall Plan, LLC that directed and/or co- managed over $3 billion in assets with former renowned CALPERS (California Pension & Retirement Systems) Manager, Greta Marshall. Prior to Valley Forge, Mr. Letcavage founded Security America, Inc., an asset management firm based in Grosse Pointe, Michigan. Mr. Letcavage worked with Prudential-Bache running a Joint Venture ?High Net Worth Group (a/k/a Security American, Inc.).

Lawrence Young

Vice President

As President/CEO of Active ES, Inc., Mr. Young oversaw this energy management devices company which designed power controls for commercial, industrial and municipal lighting applications. The technology reduces a dramatic portion of the electricity required to operate the millions of High Intensity Discharge lamps installed throughout the country and the world. In 2012 AES sold its US and international patents and proprietary processes to PRHL. A past President/CEO of Infotec, a high technology training company specializing in software Administration and Engineering training for the major software products, ultimately receiving awards from Novel, Lotus, Microsoft and others with each of their version of the best training provider. As President/CEO of Active ES post-acquisition efforts results included a ten-fold increase in revenue, cutting operational costs in half, improving gross profit dramatically and the expansion to an international market. Their latest product, The LiteOwl, received a 2012 Product of the Year award from Building Operating Management Magazine. Lawrence Young was named the 2007 Entrepreneur in Residence from The Lyles Center for Innovation and Entrepreneurship at Cal State, Fresno, and in 2010 was named a Distinguished Alumnus for their centennial celebration. As Vice President of PRHL he oversees all aspects of operational scalability, efficiency and intercompany interoperability.

Lisa MacDonald

Business Development

In Ms. MacDonald’s role of Business Development for Premier Holding, Ms. MacDonald is involved in all aspects of business development. She has extensive management experience in market trend analysis and new product development, as well as market strategies. Previous experience includes Executive Producer of a 3 year award winning project partnering a California city’s management and Green Street Scene to educate city residents on Energy Efficiency Conservation Block Grant Program (EECBG). Add years of background in sales, design and marketing, bringing products including green solutions and services to the market place, developing promotional strategies utilizing local television ads, magazines, radio and internet. Previously she was Founder, LiMac Designs Spa, Resort & Loungewear Design, developing and marketing multiple lounge, resort and spa wear collections in Turkey, China and US markets, including relationships with Saks Fifth Avenue, Bloomingdales, Neiman Marcus, Bergdorf Goodman, Barney’s and Five Star. In addition, Ms. MacDonald Launched new branded swimwear divisions “Marlin Trading Company” and “Betty West” Opened all Federated stores, Lord & Taylor, May Company Corporate, Fred Meyer, Big 5 Sporting Goods, Sears, Mervyns, TJ Maxx and JC Penney. Lisa MacDonald was named as NAPW, the National Association of Professional Women, VIP Woman of the Year 2013 – 2014 among its 600,000 professional woman members.

Patrick Farah

Managing Partner

Mr. Farah is a successful serial entrepreneur who founded and sold multiple companies, Mr. Farah most recently co-founded U.S. First Energy (USFE). As CFO and CMO of USFE, Mr. Farah was instrumental in establishing the company’s exclusive partnership with Suez Energy – one of the 100 largest companies in the world. Mr. Farah’s company was the exclusive retail sales vendor for Suez Energy in the United States, where he oversaw the development of a total contract value with Suez of over $400 Million – more than 15 times the volume of Suez’s previous vendor. While procuring a residential base of 50,000 customers, USFE achieved the prestige title of top First Choice Power’s sales broker. USFE has subsequently enhanced its business model, and is now branded as The Power Company. The Power Company, headquartered in Chicago, currently operates in all deregulated states.Mr. Farah has a B.S. from Shepherdstown University, graduating with a double major. Mr. Farah is a veteran executive and marketing expert having extensive experience in building large scalable businesses and establishing highly lucrative strategic alliances. As COO and CMO of Nutraceutical Supplement and Distribution Inc., he successfully increased the company’s revenues to $50 Million and built a 124,000 person distribution network in a three year period. Mr. Farah developed a comprehensive direct marketing effort that transformed the company and led to its successful sale.

Cheryl Arts

Consultant

Ms. Arts has 25 years’ experience in Sales and Marketing and spearheads the commercial sales of The Power Company, including business development, sales, and marketing. Ms. Arts is dedicated to developing mutually beneficial business relationships and strategic alliances to further enhance the growth of TPC. Ms. Arts’ career included tenure at Jack Carl Futures, one of the largest commodities brokerage firms in the world which was acquired by Man Financial to later become MF Global. Her consistent top performance and equity raising, which was well over $50MM and 500 retail accounts annually, earned her the honor of the leading salesperson in the country for her entire tenure there. Her career in the commodities and investment management world began at Stark Research, a highly regarded CTA performance/research company. She successfully developed a solid client base of affluent individuals, CPOs (Commodity Pool Operators), FCMs (Futures Commission Merchants), CTAs (Commodity Trading Advisors) and Pension Fund Managers throughout the commodity industry. Ms. Arts is a member of The Executives’ Club of Chicago and an active volunteer for Bear Necessities, a pediatric cancer foundation based in Chicago, whose mission is to eliminate pediatric cancer and to provide hope and support to those who are touched by it. In 2006 and 2009 Ms. Arts was recognized as Bear Necessities’ volunteer of the year.

Scott Baugh

Consultant

Scott earned his Bachelor of Science in Business Administration from Liberty University in Lynchburg, Virginia, graduating Summa Cum Laude. Scott then attended the University of the Pacific, McGeorge School of Law in Sacramento, where he finished fifth in a class of 200. He graduated with great distinction, and with membership in the prestigious Order of the Coif. After practicing law for eight years, Scott was elected to the California State Assembly in 1995, replacing former Assemblywoman Doris Allen in an historic Recall Special Election. He was overwhelmingly re-elected in 1996 and 1998 by his constituents. In 1999, Scott’s fellow Republican Assembly Members elected him Leader of the Republican Caucus. As Republican Leader, Scott led the advancement of the Republican legislative agenda that fought tax increases, reduced the size of government at all levels, and restored the principles of liberty to all citizens within California. In December of 2000, Scott was termed out of office and returned to private practice. Currently, Scott is an attorney in Newport Beach, California. He serves clients in the interface with local, state and federal governmental organizations. In 2004, Baugh was unanimously elected Chairman of the Republican Party of Orange County, and he continues to serve in that capacity today. Baugh is also the founding Chairman of the OC Marathon that operates a marathon, a half marathon, several 5k’s and a “Kid’s Run” designed to fight obesity and teach kids the importance of exercise. In addition, Baugh serves on the Orange County Council of the Boy Scouts of America, and he serves as an advisory member to the California Foundation for Fiscal Responsibility.

Tarek Elmani

Corporate Secretary

Tarek “Terry” Elmani started with Premier Holding Corporation’s office in Huntington Beach, CA. He quickly rose to the head of marketing, bringing leadership and excellence to that division. Mr. Elmani continued on to become the Director or Shareholder Relations where he implemented many programs to increase investor correspondence and sales. Prior to working with Premier, Mr. Elmani was the sales trainer for Ford Motor Corp. for over 25 years. Mr. Elmani has his Bachelor’s degree in Business Administration. As the newly appointed Secretary of PRHL, Terry brings experience in business administration and shareholder relations to maintain the high quality of operation for PRHL.

Board of Directors:
Woodrow Clark

Dr. Woodrow W. Clark, II, MA3, Ph.D. was a contributing scientist to the U.N. IPCC that won the 2007 Nobel Peace Prize. He currently serves as Managing Director of Clark Communications. Dr. Clark served as Manager of Strategic Planning for Energy at the Lawrence Livermore National Laboratory since 1990. He has an international reputation as a leader, author and implementer in renewable energy, emerging technologies and economic development. Dr. Clark was Senior Policy Advisor for Energy Reliability to California Governor Gray Davis from 2000 to 2003 with a focus on renewable generation, advanced technologies and finance. Dr. Clark Co-founded the California Stationary Fuel Cell Collaborative; helped to start the State Government initiative on “green” public buildings and sustainable historic buildings, and started the “Hydrogen Highway” in 2003 for the State. “California’s Next Economy,” a white paper he published in 2003, stands as a benchmark for the State’s economic growth. Dr. Clark founded, and now manages, Clark Strategic Partners (CSP), an environmental and renewable energy consulting firm, using his political-economic expertise in order to guide, advise and implement policies for public and private clients worldwide — specifically on sustainable, smart, green communities of all kinds, ranging from colleges and universities to shopping malls, office buildings and film studios. Dr. Clark also teaches graduate courses in these areas throughout the U.S.A. and internationally. Currently, Dr. Clark is also an academic specialist in UCLA’s Provost Office in International Studies and Cross- Disciplinary Scholars in Science and Technology. Dr. Clark earned three master’s degrees from different universities in Illinois and his Ph.D. at the University of California, Berkeley.

Lane Harrison

Mr. Harrison is Founder and President of Affluent and Corporate Insurance Services, Inc. and Capital Preservation Insurance Services, Inc. The firms provide insurance and advanced consulting services to professional advisors, corporations, small business owners and high net worth families. Mr. Harrison has over 30 years of business consulting and sale/marketing experience. He has lectured extensively to the professional advisor community. In addition, Mr. Harrison advised large multi- national corporations such as Bicoastal Corporation, (Formerly Singer Corp.) where he served as Director, and Bicoastal Financial Corporation, serving as President/Director. Mr. Harrison is a graduate of Salem State College with a Bachelor of Arts in Social Welfare. He is also listed in PRHL Bio Who’s Who in American Colleges and Who’s Who in Executive and Professionals.

Robert Baron

Mr. Robert Baron is a director of Opko Health (NYSE: OPK) where he serves as chairman of the Governance and Nominating committee and as a member of the Audit committee and the Compensation committee. He is also a director of Green States Energy and Andover Medical (OTC: ADOV). Prior public boards include, Hemobiotech (OTC: HMBT) and Suburban Bancorp.

Mr. Baron was also owner and president of Cash City Inc., a payday loan and check cashing business, from 1999 to 2003. From 1997 to 1999, he was the president of East Coast operations of CSS/TSC a distributor of blank tee shirts, fleece and accessories, a subsidiary of Tultex Corp with over $200 million in revenues. From 1985 to 1997, he was president/owner of T-Shirt City, a privately held company with $80 million sales country wide, which was sold to Tultex Corp. He was a board member of Suburban Bancorp from 1993-1997 where he assisted in taking troubled savings and loans from cease and desist status to a public offering and eventually to a sale to Fifth Third Bank. Mr. Baron is a graduate of Ohio State University and has attended Harvard University and Stanford University.

Energy Consultants:

  • Daryll Pryor
  • Steven Borden